Instagram Marketing and Advertising for Small Business Owners in 2019 by Mark Warner

Author:Mark Warner
Language: eng
Format: epub
Tags: sell anything through instagram, Develop A Strategy And Grow Your Business, Instagram Marketing Step-By-Step, Beginners guide how to do marketing, Discover the secrets in Instagram marketing, Tricks in instagram advertising, Social media marketing guide, ultimate guide for instagram advertising, small business advertising, social media advertising, Social Media Strategy, social media marketing all in one, social media marketing for dummies 2019, social media marketing workbook, social media marketing books, social media marketing for business 2019, social media marketing a strategic approach 2nd edition, social media marketing all-in-one for dummies, social media marketing emerging concepts and applications, social media marketing for beginners, social media marketing for business, social media marketing handbook, sales funnel marketing, sales funnel book, How to Build a Sales Funnel, online marketing, online marketing books, online marketing for small business, online marketing for dummies, online marketing millionaire, Social Media Marketing 2019, small business, business marketing, marketing strategy, brand strategy, instagram marketing, for social media, social selling, social media marketing for dummies, social media marketing application, the social media marketing, instagram marketing 2019, media business, social media content, business to business social media, social media for promoting business, social media for small business, social media marketing for small business, in social networks, why social media, how to social media, social media and advertising, social media and management, business to business social media marketing
Publisher: Mark Warner
Published: 2019-10-17T00:00:00+00:00

Ad Campaign Goals

RUNNING AN AD ON INSTAGRAM is easy to do. All you need is to pick a campaign goal, an appropriate picture or post and then find the target audience. The campaign goal is what determines how Instagram is going to be running your ad, how much it will cost per click and more importantly, what the end goal of the ad is going to be. You have a few options to select from, let’s go over them quickly.

Brand Awareness

This option is primarily geared towards Instagram profiles that are trying to get more people aware of their business. If you’re going to promote a post, for the purpose of simply making people aware that your product exists, without having an explicit call for action or the next step for the customer to take, this would be the right one to use. Why use the Brand Awareness option? Because you can get significantly higher levels of reach with it. While it’s not explicitly calling for customers to take action, it helps increase brand recall. Brand recall is important when advertising later down the road, mainly because a customer who recalls your brand from previous ads has a higher chance of engaging. Think of a brand awareness campaign like planting seeds that you will reap later. Get the idea in their mind at first, warm the customer up and then, later on, reap the rewards with a direct ad campaign.

Reach

Reach is similar to brand awareness, but with one big difference. The reach goal is simply focused on maximizing the number of people who see your ad. Brand Awareness tends to focus on finding people who are the most relevant before showing them the ad. Reach instead looks to just get your ad out in front of as many people as possible, sacrificing some of that specificity. However, if the products you are selling aren’t targeted and the general population would benefit from it, Reach is a great way to help potential customers become aware of its existence.

Traffic

Traffic is a consideration goal, meaning that you’re actually aiming for more than just generating brand awareness. The traffic option means that you are looking to put your Instagram ads in front of people who are going to have the highest probability of clicking on the ad and visiting your website. This, of course, can lead to higher levels of sales if you’re directing them to a specific sales page. However, you can also use this traffic goal to direct potential consumers to things like your website’s blog or event page as well.

Engagement

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